Thursday, 9 January 2014

Information Storage in QR codes--A New Era

What is QR Codes?

QR Code (Quick Response Code) is also known as two Dimensional Matrix Code first design for automotive industry in Japan. The BAR code is used to store the information of an item. The QR code can store information in the shape of character, numeric and binary data or any type of data. The QR code is become popular outside the automotive industry due to need of fast readability and great storage capacity as compared to old code. A QR code consists of black module arranged in square grid on white background which can be read by an image device or smart phones. Data in QR code may be in horizontal and vertical manner in it.

How do you generate a code?

You can easily generate a QR code using a site like or you can use the Open Source code to generate codes for you if you have a smart developer on hand. Google also has a tool to generate the QR code.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, TV ads etc containing:
  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

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